Not so long ago, a friend asked me about the difference between LinkedIn and Facebook. With numerous ‘friends’ already in her network, this friend really felt that joining LinkedIn was an overkill and just not worth the effort. On the surface, she felt that they each offered the same value.
Perhaps others too have faced this dilemma. What’s the value of one Social Networking site over another? Facebook, Twitter, LinkedIn, Google+, Yammer ….. There are so many really great Social Networking sites available. Should we be involved in all of them or be selective? If the latter, how do you go about deciding which site and for what purposes to use them?
I admit to having taken a while to sort out some answers for myself. Now that I’ve been at ‘it’ for a little while, I feel that I’ve finally gotten to a stage of being more discerning, less afraid to offend anyone and more assertive in stating what I feel is ‘right’ for me.
For the moment, Facebook, Twitter and LinkedIn are the Social Networking sites I’m using. Over time, I feel that I’ve moulded them to meet my needs. I can see a clear delineation of what each platform can offer me. I’m also feeling more comfortable in being able to ‘keep up’ with the time demands they place on me. Managing my time and my presence on them seems to have finally fallen into a manageable pattern.
But my friend’s basic question remains. What’s to be gained by creating a presence on LinkedIn? What does LinkedIn offer that other Social Networking platforms doesn’t?
As previously written in a post about LinkedIn – The power of social media – I don’t hesitatie endorsing it’s value to others. Therefore, when responding to questions by others about its worth, my first response is that it is an extremely valuable professional network providing opportunities for an extensive online professional presence. Specific features that define LinkedIn though are numerous :
LinkedIn is not just for those out there looking for a new job! There’s an assumption that LinkedIn is of value only for job seekers. Not at all. While Facebook is a very social platform encouraging users to share a range of issues from the trite to the serious, the slant of LinkedIn is purely professional. Status updates and pasting pictures of the cake just baked are not on. Instead, users are able to pursue professional connections with each other or publicize blog posts or finds that may be of interest to a defined professional community. Finding like-minded people across the globe certainly leads to some powerful connections.
Detailed profiles become a digital portfolio. Initial efforts to create a profile on LinkedIn may be time consuming, but are well worth it. Taking the time to consider who you are and how you want to present yourself to a digital, global world can pay off in quite unexpected ways. Updating a LinkedIn profile to reflect new educational, workplace or project based experiences and skills is instant. Unlike paper based resumes and CVs, a LinkedIn profile is a current digital portfolio of past and present achievements. It can be tweaked and edited continuously.
Profile headlines create an instant digital identity. Being able to create a brief ‘headline’ stating occupation and/or a catchy description of interests or skills is a great way to ‘catch the eye’ of those searching the LinkedIn database. This well thought out brief headline defines the professional.

Profile details should be correct, accurate and legitimate! Today’s online world makes it easy to substantiate facts. Incorrect, inaccurate or illegitimate details of education completed, jobs held or skills mastered can quite easily be cross referenced online by prospective employers or professional colleagues. LinkedIn is a professional network where professional standards are expected and encouraged. Taking advantage of a worldwide professional network is what LinkedIn is all about.
LinkedIn enables users to publicize the work they do. By inserting descriptions and links to blogs authored, papers published, presentations given or projects completed, users are able to reach out and share who they are and what they are doing with professional colleagues, potential clients/customers or future employers therefore providing a powerful platform for networking.
LinkedIn badges provide publicity. A range of LinkedIn badges can be added to a webpage or blog. By clicking on the LinkedIn badge, users will be taken directly to your public LinkedIn profile. A range of badges and their codes can be found online.

LinkedIn Groups provide opportunities for sharing. An extensive range of Groups on LinkedIn are available for users to join. Moderated, they provide opportunities for professional discussions and sharing. Ranging from high school or university alumni groups to groups based around specific professional or industry interests, they attract participants from across the world. Active involvement in these groups invariably leads to developing new connections.
LinkedIn email is a bonus! Communicating with connections via LinkedIn email provides an avenue for direct and easy communication. Individual or group messages of products, news updates or information sharing can be sent quickly and easily from within the LinkedIn.
LinkedIn Applications add value to your profile. Applications for programs such as WordPress and Slideshare or Amazon Reading Lists and Polls can be added to a webpage or blog enabling sharing and collaboration with network members.
LinkedIn can be connected with Twitter. Display Tweets on your LinkedIn profile or share LinkedIn posts on Twitter by connecting your LinkedIn account with Twitter. Increasing your online presence is a powerful way to make new connections.
If perhaps you still hold some reservations about the value of creating a professional online profile, have a read of the statistics mentioned in an article by @BerriePelser titled “Why you need a Social Resume to get a job” I just love the infograph he has included in this article. It says most everything I’ve written here!

“Why you need a Social Resume to get a job”