Up until about three weeks ago, I’d never heard of Kickstarter.com but, as often happens when you hear of something new, you suddenly start hearing about it from a range of sources!
Kickstarter is a funding platform for creative projects. If you have an idea, develop it, but don’t have the money to manufacture and market it, then Kickstarter is a great platform from which to seek support. Most of the projects I’ve looked at have created a video to demonstrate or explain their product. With absolutely stacks and stacks of ideas sorted into clearly labelled categories, it’s possible to peruse and find an amazing range of ‘would be’ products. In exchange for monetary backing, the products’ creators will reward you with the supply of a part or all of the product. With a minimum funding target set by the creators, many projects garner far more support well before the close date.
Just yesterday, I saw this video of an amazing accessory for the iPad. Being a typist, I’ve already discovered that while the iPad’s virtual keypad is really cool, it is not comfortable for the kind of extended typing I do on a regular basis. Size wise and ergonomic wise, it just isn’t right. Without even physically playing with The Brydge, you can see that it addresses many shortcomings of the iPad’s virtual keyboard.
So, when I went to check cost and availability, lo and behold, I discovered that this was a Kickstarter project. Having already exceeded the funding required, it’s clear that many, like me, agree that this is a product that’s going places!